PCD full form | PCD full form in pharma

PCD stands for “Propaganda Cum Distribution.

In the pharmaceutical industry, PCD refers to a business model where companies grant distribution rights to individuals or entities, allowing them to distribute pharmaceutical products within a specified region.

The term “propaganda” in this context refers to promotional activities aimed at spreading awareness about pharmaceutical products, while “cum” is Latin for “with” or “and,” indicating the dual role of marketing and distribution.

Under the PCD model, pharmaceutical companies appoint franchisees who are responsible for distributing the company’s products in designated geographic areas. These franchisees often undertake promotional activities as well.

The PCD model, in pharmaceutical companies, aids them in expanding their market reach with no significant capital investment. It promotes entering diverse geographic areas via the local knowledge and networks of franchisees which, in turn, will boost the company’s production.

PCD franchises benefit from established brand recognition, product portfolio, and marketing support from the parent company. They also gain access to a ready-made distribution network.

Unlike traditional distribution models where companies directly handle distribution, the PCD model involves granting distribution rights to independent franchisees.

Promotional activities are the cornerstone of the PCD model since they help to bring about product awareness among healthcare professionals and consumers who rely on the same for the easy marketing of pharmaceutical products.

Yes, agreements on franking and marketing activities that are done under the PCD model are subject to the supervision of regulatory acts in the pharmaceutical sphere that control the observance of pharmaceutical laws and regulations.

Yes, the enterprises and persons interested in opening PCD franchisees rather can use the chance to apply for it directly through a pharmaceutical company or its official channel.